Publicis China created the relaunch campaign. The objective of this campaign is primarily to project to the consumer that Mini Nurse has changed -- it's refreshed and revitalised as a brand, said the agency's chief executive officer Neil Hardwick. The relaunch -- centred around two new products, Fresh moisturiser and Light skin whitener -- broke with a 10-page glossy ad in Chinese women and lifestyle magazines. It is based on an ice theme to highlight the brand's natural...
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