Staff Reporters
Nov 17, 2017

Mobile Marketing Association unveils Smarties APAC winners 2017

Mindshare, Nike and Bayer AG all win big.

Mobile Marketing Association unveils Smarties APAC winners 2017

The Mobile Marketing Association (MMA) last night announced the winners of the 2017 APAC Smarties awards in Singapore.

A total of 54 awards were handed out across 20 categories. In a repeat of 2016, Mindshare Asia-Pacific was named ‘Agency Network of the Year’, while Nike and Bayer AG both won the ‘Marketer of the Year’ award.

Mindshare China took the ‘Agency of the Year’ gong, winning six awards over five categories including four golds. Furthermore, Bayer AG’s ‘Yasmin’s Sex-Ed Revolution’ by PHD China, Wezeit and Super Curriculum, was recognised as ‘Best in Show’.

“We’re really impressed to see marketers harnessing the interactive capabilities of mobile to deliver real business results for brands across the region,’ said Rohit Dadwal, managing director of MMA Asia-Pacific. “The creative and strategic use of mobile by all winning agencies and brands has resulted in campaigns that resonate with diverse audiences across cultures and geographies.” 

See the full list of winners here.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

1 day ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.