Emily Tan
Apr 5, 2012

Mitsudera promoted to ECD at Beacon Leo Burnett Tokyo

TOKYO - beacon communications Leo Burnett Tokyo has promoted Masato Mitsudera to the role of executive creative director as of 1 April.

Masato Mitsudera
Masato Mitsudera



Mitsudera has been with beacon Leo Burnett Tokyo for nine years, most recently as a creative director and has been Cannes, Clio and Adfest. At 36 years-of-age Mitsudera is considered young by Japanese standards to receive such a promotion. 

During his tenure, he has worked on local and global brands such as McDonald's, Meiji Confectionary, and Keio Raiways. He has also led account wins of clients such as Symantec and Lenovo. 

Nicolas Menat, president and representative director, beacon Leo Burnett Tokyo said, “The objective behind this new assignment is to create a leadership structure which will support us in building the brand’s Human Purpose, changing people’s behavior through beacon’s creatives’ unique and effective ideas." 

Describing Mitsudera as passionate and brilliantly talented, Menat added that he looks forward to seeing the work Mitsudera and other ECD Jon King will achieve. 

Mitsudera added that he intends to continue expanding the agency's client base as well as to spearhead and develop "exciting work opportunities" that he can pass on to the agency's young talent. "I am determined to push beacon forward and bring a wind of change into the advertising industry,” he said. 


Related Articles

Just Published

12 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

12 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

13 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

13 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.