Gwen Luscombe
Mar 9, 2018

MGallery hotels target female business travellers with 'Inspired by Her' campaign

Sofitel's boutique hotel group designed the programme following a research study with Ipsos.

'Inspired by Her' was launched in Melbourne and Bangkok on International Women's Day

In celebration of International Woman’s Day MGallery, Sofitel's boutique hotel collection, has launched a new concept that it plans to roll out globally. 'Inspired by Her' is a project designed to anticipate and respond to the specific demands of female travellers, who make up 70 per cent of MGallery’s clientele, with exclusive services and special considerations during their stay.

The idea was launched on 8 March at Melbourne’s The Como hotel, as well as...

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