Mercedes-Benz | CDI Concept | Taiwan

Using the tagline 'Use even a drop of diesel to its fullest potential', Mercedes-Benz has painted the world in diesel fuel for its new advertising campaign in Taiwan.

by | 10/16/2008

Emphasising the importance of fuel efficiency, the ad does not feature any automotive products but instead follows the journey of how a drop of fuel transforms every aspect of lives.

Mercedes-Benz: CDI Concept

Credits:
Project CDI Concept

Client Mercedes-Benz
Creative agency Ogilvy & Mather, Taiwan
Creative director Giant Kung
Art director Lim Boon Seng
Production house Handmade Film
Director Johnason Luo
Design agency JL Design
Exposure Television

| automotive , campaign , ogilvy