With cocunuts readily available fresh from street-side vendors, restaurants and hawker centres, it seems counter-intuitive that Southeast Asians would opt to buy pasteurised coconut water in a Tetra Pak.
But Vita Coco, which launched in Singapore, the Philippines and Brunei last year, believes that convenience, combined with education about the benefits of coconut water, will win consumers over. “You can’t put a coconut in your car’s cup holder, and you can’t fit a machete in...
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