Well, with the ever changing market and consumers growing more sophisticated, it is no wonder that SPH has to revamp its newspapers to remain relevant.
In terms of authority, the editorial integrity of both newspapers is unquestionable.
Who can resist not prowling through the newspapers, checking out the headlines, home news, Asia news, money etc without forgetting good offers and bargains, the list goes on.
Taking a step back, I wonder how many media strategists are crying foul now. No advertiser will settle for a run-of-page ad, which means the increase in ad cost is not limited to just an innocent few per cent. There are other factors that one has to consider such as premium position loading incurred on "selected positions", spot colour surcharges etc. Albeit all the justifications, is the rate increase justifiable? The verdict is yours.
For starters, the savvy media strategists out there may want to consider buying a few lots of SPH's share as an investment.
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