Jenny Chan 陳詠欣
Sep 4, 2014

MEC tipped to win Chow Sang Sang digital account from Hylink

SHANGHAI - Jewellery brand Chow Sang Sang has reportedly appointed MEC Interaction to handle its digital media duties (including search but excluding social media) following a five-agency pitch last month.

MEC tipped to win Chow Sang Sang digital account from Hylink

OMD, Carat, and incumbent Hylink Digital Solutions also pitched for the account. The agency heads were unavailable for comment on the final win.

Apart from digital media planning and buying in China, MEC's scope of work has been expanded to include search. It is understood that a separate social-media pitch is still in progress.

The client aims to stand out from other jewellery brands such as Chow Tai Fook and Luk Fook with a campaign launch in late September.

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.