Staff Writer
Mar 20, 2019

MCI lands in Hangzhou

MCI Hangzhou was formed under a joint venture with Hangzhou Tourism Investment and Hangzhou Zhonghe Investment.

MCI lands in Hangzhou

The MCI Group has opened an office in Hangzhou under a joint venture with two state-owned enterprises Hangzhou Tourism Investment and Hangzhou Zhonghe Investment, with MCI China as the main shareholder.

Florence Chua is named as the new MD of MCI Hangzhou while the new shop will initially work on content creation and curation for its partners' integrated space projects "Urban Constellation" and "Qianjiang Century Park". MCI said it plans to hire around eight to 10 staff for the new team. 

On the launch into the second-tier city, Frankie Gao, managing director, MCI China, said the joint venture was a strategic move to engage local communities in co-creating platform and IP content.

Home to Chinese tech giant Alibaba, Hangzhou was ranked second to Beijing and Shanghai between 2011 and 2015 by International Congress and Convention Association.




Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.