Staff Writer
Mar 20, 2019

MCI lands in Hangzhou

MCI Hangzhou was formed under a joint venture with Hangzhou Tourism Investment and Hangzhou Zhonghe Investment.

MCI lands in Hangzhou

The MCI Group has opened an office in Hangzhou under a joint venture with two state-owned enterprises Hangzhou Tourism Investment and Hangzhou Zhonghe Investment, with MCI China as the main shareholder.

Florence Chua is named as the new MD of MCI Hangzhou while the new shop will initially work on content creation and curation for its partners' integrated space projects "Urban Constellation" and "Qianjiang Century Park". MCI said it plans to hire around eight to 10 staff for the new team. 

On the launch into the second-tier city, Frankie Gao, managing director, MCI China, said the joint venture was a strategic move to engage local communities in co-creating platform and IP content.

Home to Chinese tech giant Alibaba, Hangzhou was ranked second to Beijing and Shanghai between 2011 and 2015 by International Congress and Convention Association.

 

 

Source:
CEI

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.