MasterCard Australia saves precious time with PayPass

The campaign by McCann Erickson Sydney continues the priceless positioning of the credit card company. The commercial promotes the non-contact payment system PayPass for purchases under AUD$100 (US$92). People simply tap the card without the need to swipe or enter pin numbers.

The commercial targets busy people in high income brackets across Australia. The creative concept is based on the message that PayPass makes life simpler, enabling busy people to focus on the more important things in life.

Credits:
Project Tap & go
Client MasterCard
Creative agency McCann Erickson Sydney
Creative team Vince McSweeney, Brendan Willenberg, Lizzie Hamer
Agency producer Ros Payne
Agency lead Chris Johnston
Media agency UM
Production company Luscious
Director Richard Gibson
Producer Lucas Jenner
Exposure Television