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SHANGHAI - Chinese mobile advertising network Madhouse Inc. and consulting group iResearch will launch a mobile advertising monitoring service called mWebTracker to allow clients to track ads in real time on the mobile internet.
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With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
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