Staff Reporters
Jul 18, 2016

Machine learning: Threat or benefit?

As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?

L-R: Florian Pihs, Ohad Hecht


  • Florian Pihs Senior planning director, SapientNitro
  • Ohad Hecht Chief operating officer, Emarsys

Which area of marketing is investing the most in machine learning

  • Pihs Pay-for-performance ads, brand ads, DSPs, DMPs, personalisation algorithms on content management systems and ecommerce platforms, AB testing and multivariate testing for landing experiences and banners.
  • ...

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