Ad Nut
Apr 20, 2016

L'Oreal bravely confronts plight of colour-blind men

From Mexico: 'This is my red', for L'Oreal Paris by McCann Mexico

L'Oreal bravely confronts plight of colour-blind men

Yes, yes, there are a lot of serious issues facing society today. But Ad Nut has often wondered when, oh when, someone would speak up on behalf of the colour-blind men who (brace yourselves) cannot fully appreciate the vivid hues of their wives' painted lips. 

The wait is over:

Is the above on the level, or a satire of cause-related experiment videos such as Dove's? Ad Nut can't really tell. But it doesn't matter because no one much saw it. Use of the hashtag was underwhelming, to put it mildly. Likewise the view numbers for the Spanish-language videos Ad Nut found here and here and here.

Apparently lip-colour blindness is not much of a concern for guys. Ad Nut expects colour-blind dudes are fine with their lovers' lips as long as they're soft and willing, and would be more likely to get upset by a sports-related incident, such as this one.

Ad Nut does not mean to make light of colour-blindness, by the way. The condition does have some frustrating impacts, and some potentially serious ones too. It might be a good issue for some brand to champion. Seems like a natural fit the maker of those special glasses.

CREDITS

Agency: McCann México
Vp Executive Creative Director: Javi Carro
Creative Directors: Jaume Gubianes, Joanna Lopez
Senior Copywriter: Jorge Ramos
Art Director: Eddi Aguirre
Agency Producers: Juan González, Emmanuel Aguilar
Client Services Director: Audrey Amselli
L’Oréal Paris Marketing Director: Delphine Aphecetche
Production House: Catatonia
Director: Lorena De Fátima Mendoza
DOP: Cristian Rodriguez
Producer: Roberto Romero (Ronnie)
Editor: Arturo Sánchez
Art Director: Daniel Hernandez
Audio Studio: Lookas Audio
Postproduction Studio: Imagú

 

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