Jun 13, 2007

L'Officiel set for Q4 Singapore launch

SINGAPORE - French title L'Officiel, aimed at 25- to 49-year-old women, has announced that it will launch in Q4 this year. CR Media has inked a licensing deal to produce 12 issues per year of the high-end fashion and beauty magazine.

L'Officiel set for Q4 Singapore launch

According to CR Media group publisher and MD Jane Leong, 40 per cent of the content will be local , while the remaining 60 per cent will be from the magazine’s international edition, published by Editions Jalou.

Ratecard prices are still being finalised and the magazine is priced at S$9 (US$6) per issue.

Leong said L’Officiel will fill a niche in the local market. “Young women have the money to buy luxury products, they understand brands and quality. They want to pamper themselves and we will be bridging that gap.”

Source:
Campaign Asia
Tags

Related Articles

Just Published

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

2 days ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.