Tracey Furniss
Apr 9, 2009

Live Issue... Can ad shops become consultants?

M&C Saatchi is focusing its Asia strategy on brand consultancy.

MC Saatchi’s recent layoffs in Hong Kong were, according to the agency’s Asia CEO Chris Jaques, an attempt to shift the company toward a brand consultancy model.

Jaques, complaining of ad agencies undercutting each other in the Hong Kong market, argues that consultancy offers a “high growth, high margin strategy”. Recently, it has launched Clear and Sunshine in Asia to provide consultancy. But is this a viable strategy for ad agencies struggling to turn a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agency of the Year Awards 2019
Premium
2 hours ago

Agency of the Year Awards 2019

This is the place for all the shortlists, winner lists, photos and analysis of Campaign Asia-Pacific's 2019 Agency of the Year Awards and Agency Network of the Year Awards.

Premium
Agency of the Year 2019 shortlist: Southeast Asia
Premium
2 hours ago

Agency of the Year 2019 shortlist: Southeast Asia

Campaign Asia-Pacific announces the shortlist for the Southeast Asia region in the 2019 Agency of the Year awards.

Premium
Agency of the Year 2019 shortlist: Australia / New Zealand
Premium
2 hours ago

Agency of the Year 2019 shortlist: Australia / New ...

Campaign Asia-Pacific announces the shortlist for the Australia / New Zealand region in the 2019 Agency of the Year awards.

Premium
Agency of the Year 2019 shortlist: Greater China
Premium
2 hours ago

Agency of the Year 2019 shortlist: Greater China

Campaign Asia-Pacific announces the shortlist for the Greater China region in the 2019 Agency of the Year awards.