The objective of the 3D show was to illustrate how the power of creativity can transform the behaviour of a building. Similarly 'Humankind' is not about advertising or selling products, but a story about people, purpose and changing behaviour.
Credits:
Project HumanKind 3D Show
Creative agency Leo Burnett Singapore
Executive creative director Chris Chiu
Art director Mike dela Cuesta
Copywriter Sheila dela Cuesta
Producers Gary Sze, Edwin Boon (AIMs Integrated Marketing Agency)
Animation Chonglai Ang (Rock Nano)
Video editing Dave Yeo
Exposure Outdoor
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