Staff Reporters
Sep 27, 2010

Leo Burnett Singapore celebrates 'Humankind' with 3D projection at Spikes 2010

Leo Burnett, which sponsored the Spikes Asia 2010 after-show gala, celebrated its philosophy 'Humankind' with the help of a 3D projection on the Asian Civilisations Museum in Singapore.

Leo Burnett Singapore celebrates 'Humankind' with 3D projection at Spikes 2010

The objective of the 3D show was to illustrate how the power of creativity can transform the behaviour of a building. Similarly 'Humankind' is not about advertising or selling products, but a story about people, purpose and changing behaviour.

 

Credits:
Project HumanKind 3D Show
Creative agency Leo Burnett Singapore
Executive creative director Chris Chiu
Art director Mike dela Cuesta
Copywriter Sheila dela Cuesta                    
Producers Gary Sze, Edwin Boon (AIMs Integrated Marketing Agency)
Animation Chonglai Ang (Rock Nano)
Video editing Dave Yeo
Exposure Outdoor

Related Articles

Just Published

22 hours ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

23 hours ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

23 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

23 hours ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.