Staff Reporters
Sep 27, 2010

Leo Burnett Singapore celebrates 'Humankind' with 3D projection at Spikes 2010

Leo Burnett, which sponsored the Spikes Asia 2010 after-show gala, celebrated its philosophy 'Humankind' with the help of a 3D projection on the Asian Civilisations Museum in Singapore.

Leo Burnett Singapore celebrates 'Humankind' with 3D projection at Spikes 2010

The objective of the 3D show was to illustrate how the power of creativity can transform the behaviour of a building. Similarly 'Humankind' is not about advertising or selling products, but a story about people, purpose and changing behaviour.


Project HumanKind 3D Show
Creative agency Leo Burnett Singapore
Executive creative director Chris Chiu
Art director Mike dela Cuesta
Copywriter Sheila dela Cuesta                    
Producers Gary Sze, Edwin Boon (AIMs Integrated Marketing Agency)
Animation Chonglai Ang (Rock Nano)
Video editing Dave Yeo
Exposure Outdoor

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