Staff Reporters
Jun 12, 2015

Leo Burnett reveals annual Cannes predictions

GLOBAL - Leo Burnett has released its annual showreel and list of work the company's creatives believe is destined to win metal at Cannes Lions. Four out of the 20 works cited come (at least in part) from Asia-based agencies.

Leo Burnett reveals annual Cannes predictions

Below is the list of work in the agency's 'showreel'—its 20 top selections. You can read a thematic commentary here and view the top 20 using this Pinterest board. Earlier, the company posted many boards of contenders, broken down by region and category. Here's the boards for Australia and New Zealand, Asia (ex-Japan) and Japan.  

For more Cannes predictions, see Campaign Asia-Pacific's series of prediction features by prominent APAC creative leaders, along with all our Cannes 2015 coverage, here.

  • Beats by Dre, “The Game Before the Game” / “Lebron James in Re:Established 2014” R/GA (London / Los Angeles, UK & USA)
  • United Nations World Food Programme, “805 Million Names” Forsman & Bodenfors (Stockholm, Sweden)
  • Leica Cameras, “100” F/Nazca Saatchi & Saatchi (Sao Paulo, Brasil)
  • Ikea “Experience The Power of A BookBook” BBH Asia Pacific (Singapore, Singapore)
  • Procter & Gamble – Always “#LikeAGirl” Leo Burnett (Toronto / Chicago / London, Canada, USA & UK)
  • Under Armour “I Will What I Want – Gisele Bundchen” Droga5 (New York City, USA)
  • ZDK – Center for Democratic Culture “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk” GGH Lowe, Grabarz & Partner (Hamburg, Germany)
  • John Lewis “Monty The Penguin” Adam&EveDDB (London, UK)
  • Optus “Clever Buoy” M&C Saatchi (Sydney, Australia)
  • du – Tuesday Movie Promotion “Too Insulting” / “Too Distressing” / “Too Informative” Leo Burnett (Dubai, UAE)
  • OK Go + Honda Uni-Cub “I Won’t Let You Down” Mori / Drill / Dentsu / MoriMori / Kaibutsu / Birdman / Kirifuda / Creative Power Unit (Tokyo, Japan)
  • Honda – Civic Type-R “The Other Side” Wieden + Kennedy (London, UK)
  • Smart “The Dancing Traffic Light” BBDO (Berlin, Germany)
  • Hammerhead “Hammerhead” R/GA (New York City, USA)
  • Samsung “The Safety Truck” Leo Burnett (Buenos Aires, Argentina)
  • GEICO “Unskippable: Family / Elevator / High Five” The Martin Agency (Richmond, USA)
  • Nike – Basketball “House of Mamba” AKQA (Shanghai / London, China & UK)
  • Guinness – Africa “Made Of Black” AMV BBDO (London, UK)
  • Gatorade “Made In New York” TBWAChiatDay (Los Angeles, USA)
  • Ubisoft – Assassin’s Creed: Unity “Unity” Sid Lee (Paris, France) 


Related Articles

Just Published

20 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

20 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

21 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

21 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.