Staff Reporters
Jun 12, 2015

Leo Burnett reveals annual Cannes predictions

GLOBAL - Leo Burnett has released its annual showreel and list of work the company's creatives believe is destined to win metal at Cannes Lions. Four out of the 20 works cited come (at least in part) from Asia-based agencies.

Leo Burnett reveals annual Cannes predictions

Below is the list of work in the agency's 'showreel'—its 20 top selections. You can read a thematic commentary here and view the top 20 using this Pinterest board. Earlier, the company posted many boards of contenders, broken down by region and category. Here's the boards for Australia and New Zealand, Asia (ex-Japan) and Japan.  

For more Cannes predictions, see Campaign Asia-Pacific's series of prediction features by prominent APAC creative leaders, along with all our Cannes 2015 coverage, here.

  • Beats by Dre, “The Game Before the Game” / “Lebron James in Re:Established 2014” R/GA (London / Los Angeles, UK & USA)
  • United Nations World Food Programme, “805 Million Names” Forsman & Bodenfors (Stockholm, Sweden)
  • Leica Cameras, “100” F/Nazca Saatchi & Saatchi (Sao Paulo, Brasil)
  • Ikea “Experience The Power of A BookBook” BBH Asia Pacific (Singapore, Singapore)
  • Procter & Gamble – Always “#LikeAGirl” Leo Burnett (Toronto / Chicago / London, Canada, USA & UK)
  • Under Armour “I Will What I Want – Gisele Bundchen” Droga5 (New York City, USA)
  • ZDK – Center for Democratic Culture “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk” GGH Lowe, Grabarz & Partner (Hamburg, Germany)
  • John Lewis “Monty The Penguin” Adam&EveDDB (London, UK)
  • Optus “Clever Buoy” M&C Saatchi (Sydney, Australia)
  • du – Tuesday Movie Promotion “Too Insulting” / “Too Distressing” / “Too Informative” Leo Burnett (Dubai, UAE)
  • OK Go + Honda Uni-Cub “I Won’t Let You Down” Mori / Drill / Dentsu / MoriMori / Kaibutsu / Birdman / Kirifuda / Creative Power Unit (Tokyo, Japan)
  • Honda – Civic Type-R “The Other Side” Wieden + Kennedy (London, UK)
  • Smart “The Dancing Traffic Light” BBDO (Berlin, Germany)
  • Hammerhead “Hammerhead” R/GA (New York City, USA)
  • Samsung “The Safety Truck” Leo Burnett (Buenos Aires, Argentina)
  • GEICO “Unskippable: Family / Elevator / High Five” The Martin Agency (Richmond, USA)
  • Nike – Basketball “House of Mamba” AKQA (Shanghai / London, China & UK)
  • Guinness – Africa “Made Of Black” AMV BBDO (London, UK)
  • Gatorade “Made In New York” TBWAChiatDay (Los Angeles, USA)
  • Ubisoft – Assassin’s Creed: Unity “Unity” Sid Lee (Paris, France) 


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