Staff Reporters
Feb 23, 2012

Leo Burnett iOS app for Bundaberg Distilling analyzes tipplers, recommends cocktails

SYDNEY - The ingeniOmeter, an iOS app crafted by Leo Burnett in Sydney for Bundaberg Distilling, invites rum drinkers to analyse the true nature of their "inner being" and then recommends relevant rum-based cocktails.

Leo Burnett iOS app for Bundaberg Distilling analyzes tipplers, recommends cocktails

In reality, the app takes a picture of the user's face and dresses it up in a funny hat and/or facial hair, but the company bills the app as able to detect "whether you have the qualities needed to be 'Top Shelf' material"—referring to the brand's top-of-the-line rums.

 

Chief Creative Officer Andy DiLallo
Digital Creative Director Kieran Ots
Art Directors Paul Sharp, Gary Dawson
Copywriters Gary Dawson, Paul Sharp
Lead Designer David Mugford
Designers Keong Seet, Eddy Milfort, Janifer Wong, Michael Luland
Developer Kevin Brown
Executive Producer Eduardo Larossa
Producer Lester Martinez
Sound William Parry
Business Director Sam McGown

 

 
Source:
Campaign Asia
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