run

Leo Burnett iOS app for Bundaberg Distilling analyzes tipplers, recommends cocktails
Feb 23, 2012
Staff Reporters

Leo Burnett iOS app for Bundaberg Distilling analyzes tipplers, recommends cocktails

SYDNEY - The ingeniOmeter, an iOS app crafted by Leo Burnett in Sydney for Bundaberg Distilling, invites rum drinkers to analyse the true nature of their "inner being" and then recommends relevant rum-based cocktails.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM to merge agency brands into single P&L

1 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

2 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

4 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

Six agencies pitch for Emirates' $126 million global media account

7 Six agencies pitch for Emirates' $126 million global media account

History of GroupM 2003-2025: The world's largest media investment arm

8 History of GroupM 2003-2025: The world's largest media investment arm

WPP set to drop GroupM brand in media shake-up

9 WPP set to drop GroupM brand in media shake-up

Google cuts 200 jobs in a core business unit

10 Google cuts 200 jobs in a core business unit