Until 26 June, Leo Burnett's creative recruiter David Perez (pictured) will be the eyes and ears for the region at the festival. People can submit tasks to Perez through Twitter which he is obligated to complete and broadcast as evidence on the 'David on Demand' website.
David uses a LiveU backpack with live streaming capabilities to broadcast activities. "It's been my dream to go to Cannes," said Perez. "It's going to be an incredible experience for me and for everyone else that is coming along for the ride. The people that visit and Tweet on the site have a great influence on my - our - experience at Cannes."
This is the 57th Cannes Lions in history. "Today's generation expects an instant response from everyone they communicate with," said Mark Tutssel, global chief creative officer at Leo Burnett Worldwide and president of the Film and Press Jury for The Cannes Lions.
Susan Credle, chief creative officer of Leo Burnett USA also added: "David on Demand takes blogging to the next level. We continue to find, through technology, ways to build communities around ideas and events." This campaign hopes to bring in new ways to experience the ‘Oscars' of this industry and create more involvement inside and outside of Cannes Lions.
Project David on Demand
Client Leo Burnett Worldwide
Creative agency Leo Burnett Worldwide
Production company Tool of North America
Director, creative & production partner Jason Zada
Digital partners Justin.tv, LiveU