Jane Leung
Jun 22, 2010

Leo Burnett delivers Cannes Lions 2010 with David on Demand

Leo Burnett Worldwide takes those missing out on the action at Cannes Lions 2010 to the heart of the event with an experiential campaign titled ‘David on Demand’.

David Perez creative recruiter Leo Burnett
David Perez creative recruiter Leo Burnett

Until 26 June, Leo Burnett's creative recruiter David Perez (pictured) will be the eyes and ears for the region at the festival. People can submit tasks to Perez through Twitter which he is obligated to complete and broadcast as evidence on the 'David on Demand' website.

David uses a LiveU backpack with live streaming capabilities to broadcast activities. "It's been my dream to go to Cannes," said Perez. "It's going to be an incredible experience for me and for everyone else that is coming along for the ride. The people that visit and Tweet on the site have a great influence on my - our - experience at Cannes."

This is the 57th Cannes Lions in history. "Today's generation expects an instant response from everyone they communicate with," said Mark Tutssel, global chief creative officer at Leo Burnett Worldwide and president of the Film and Press Jury for The Cannes Lions.

Susan Credle, chief creative officer of Leo Burnett USA also added: "David on Demand takes blogging to the next level. We continue to find, through technology, ways to build communities around ideas and events." This campaign hopes to bring in new ways to experience the ‘Oscars' of this industry and create more involvement inside and outside of Cannes Lions.

 

 

 

 

 

 

 

 

 

 

 

 

Credits:
Project David on Demand
Client Leo Burnett Worldwide
Creative agency Leo Burnett Worldwide
Production company Tool of North America
Director, creative & production partner Jason Zada
Digital partners Justin.tv, LiveU
Exposure Online 

 

 

Related Articles

Just Published

1 hour ago

Pepsi unveils a new logo: a look back at the logos ...

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

2 hours ago

2022 new-biz review: Which creative agencies came ...

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

4 hours ago

The importance of delivering a personalised ...

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.

6 hours ago

Shahrukh Khan and Vijay Deverakonda reveal the ...

Watch the ad films conceptualised by Ogilvy here.