Rhandell Rubio
Apr 8, 2011

JWT, XM creatives win MediaCorp Young Creatives Competition

SINGAPORE - Creatives Karan Dang of JWT Singapore and Celeste Ang of XM-Asia emerged victorious at the MediaCorp Young Creatives Competition in the print category.

Celeste Ang (left) and Karan Dang win at the MediaCorp Young Creatives Competition
Celeste Ang (left) and Karan Dang win at the MediaCorp Young Creatives Competition

As the winners, they will be one of two teams that will be representing Singapore in the Young Creatives Competitions at both the Cannes Lions Advertising Festival in June and Spikes Asia in September.

Dang and Ang were selected as MediaCorp's Young Creative winning team for their campaign for UN women among a shortlist of 22 teams. The contest gave teams 48 hours to conceptualise and design an ad campaign for The Singapore National Committee for UN Women to educate the public about sex trafficking of young women and children in Singapore and around the region.

"The MediaCorp Young Creatives Competition is organised to provide a platform for our young creatives to pit their skills on a global and regional scale. The winning teams will definitely find it a rewarding and enriching experience in competing with their international peers in both the Cannes Young Lions and Young Spikes competitions," noted Corinne Chong, vice-president of marketing communications, group marketing and sales planning at MediaCorp.

"We are extremely proud of Karan and Celeste for beating out 22 teams to win this competition," remarked Guan Hin Tay, regional ECD at JWT Southeast Asia. "This is a great demonstration of how the JWT/XM integrated model allows us to bring the best people together."

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