David Blecken
Dec 19, 2016

Japanese marketing in 2016: A point of view

Campaign Japan concludes its coverage for the year with a look back at some of the most important happenings, ideas and work—and considers what the industry can learn from it all.

Japanese marketing in 2016: A point of view

We launched Campaign Japan at an interesting point in Japan’s history: with the country looking forward to the Olympics, and with companies looking more seriously than ever at international expansion. This optimism has also led foreign companies to look at Japan with new energy, and in some cases enter the market for the first time.

Since launching, we have been fortunate to interview some very insightful people from a wide range of backgrounds who have helped us tell part of this story from the perspective of brands. It has been an eventful year with many challenges for the marketing industry, but also a lot that we should feel positive about.

It has always been our aim to support Japan’s marketing industry in a critical way and make the rest of the world aware of its most interesting features. We believe Japan can gain a lot by looking at itself in a more global context rather than in isolation. Wherever possible, this is what we will continue to try and do in our coverage. Thank you for reading so far, and we welcome your feedback. Please email [email protected] with any comments.

Here is our review of 2016.

Campaign Japan

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.