Japan Airlines JAL has made punctuality its key selling point in a new global branding campaign developed by MC Saatchi.
The concept, featuring the tagline The Airline, On the Dot’, is based on JAL’s award-winning reliability. FlightStats, a company specialising in global flight data, has ranked JAL the world’s most punctual airline five timesin 2009, 2010, 2012, 2013 and 2015, according to the TVC. The spot tells viewers that “time...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events