In a process spanning nine months, the renewed brand expands the agency's positioning as a consultative and strategic leader in order to deliver fully integrated digital marketing programmes. It has also updated the company's mission and vision, an updated logo and corporate materials, together with the launch of its new website.
iProspect offers research, paid search, social media strategy, search engine optimisation, performance display media, conversion optimisation, local search marketing, mobile marketing and attribution modeling and management in the region.
"iProspect's skills sit at the core of today's marketing - the ability to drive, and tangibly prove, improved business results through integrated digital communications. iProspect will be a major growth engine for the Aegis group in Asia Pacific,” Nick Waters, CEO of Aegis Media APAC said.
Ruth Stubbs, president of iProspect and Digital Media for Asia Pacific, added, “The services our clients want and our unique positioning in the marketplace remain the same: offering a keen understanding of what motivates the end consumer, to drive dramatic and measurable results across the digital spectrum and create customised and insightful technology solutions to suit each client’s needs. However, we are continually reinventing the way we work with our clients and revitalising our brand identity as the global leader in driving digital performance, propels us into the future.”
The digital agency will start the second phase of its inaugural research study in mid-2011 that commenced last year covering 14 markets looking at how digital media is developing, how consumers in the region continue to use media and how marketers can best use digital media to drive better performance. Its results will be revealed in November.
iProspect currently has 11 offices in Asia-Pacific.
