IPG Mediabrands promoted Craig Harvey to regional head of research for Asia-Pacific, effective immediately.
The newly-created role will see Harvey take the lead on boosting IPG Mediabrands' research capabilities, using data and analytics to understand consumer interactions with media and brands. He will oversee development of new IPG Mediabrands proprietary research tools, and work closely with the agency's local market research teams.
The move is part of IPG Mediabrands' wider plans to grow both its research and analytics functions across APAC.
“Our vision is to propel IPG Mediabrands recognition as the most progressive, data smart, consumer centric, dynamic agency network in the world,” he said.
Harvey was formerly head of business science at IPG Mediabrands Hong Kong, and will continue in his client-facing role alongside his new responsibilities. He has more than 16 years’ industry experience, focusing on research and consumer insights.
Matt Scotton, IPG Mediabrands APAC chief strategy officer, said: “Craig’s intimate knowledge of the business and aptitude for insights and innovation make him the perfect choice to unite and connect our global tools and systems, while championing invention across the region.”
Harvey will split his time between IPG Mediabrands' Hong Kong and Singapore offices.