Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 25, 2014
Inside Infiniti’s Formula 1 marketing machine
How the luxury carmaker built a unique relationship with the reigning F1 champion, and how the man in charge of driving that partnership steers it toward the company’s ultimate goals.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Sep 24, 2024
What it takes to drive successful sports sponsorship
Apr 19, 2024
Formula 1 Shanghai: A watershed event for brand ...
Aug 29, 2019
Infiniti puts F1 driver Daniel Ricciardo into a ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
4 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
Adidas and FCB create performance shoe for runners ...
Three years in the making: After rigorous testing and development, the product is set to launch in 2026.