Megan Gell
Jan 31, 2018

How to celebrate CNY: A lesson for brands

For companies with operations in Asia, CNY is a time for lavish events.

Nike Air Force 1

Every Lunar New Year sees Chinese communities around the world gather to celebrate a year of hard work and wish for a lucky and prosperous year ahead. It’s also a busy time for brands who are increasingly targeting Chinese consumers with limited edition products and holiday messaging. And for companies with operations in Asia Pacific, it’s a time for lavish events.

Adrian Chiu, producer, FreemanXP says “CNY celebrations are not just a way...

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