Cindy Gu
Nov 8, 2019

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

More than a spectacle, 11.11 is also a big factor driving marketer thinking (Getty Images)

In our report, Experts decipher the major 11.11 changes for 2019, marketing experts shared that KOL live broadcasts, management of consumer data, customisation and product upgrades represent the most significant changes in this year's Double 11. As such, what changes have brands made in preparing for this year's sales And how will such changes affect the brands 

Social-media marketing

In line with marketing experts' interpretation, KOL live broadcasts have become...

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