How brands are marking International Women's Day in APAC

Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.

The theme of International Women's Day 2018 is Press for Progress, on the back of the MeToo movement that swept across several industries since last year.

Uber was unfortunately caught up on the wrong side of the movement following a whistleblower's account of widespread sexual discrimination at its corporate headquarters. The scandal did not boil over to this region its Asia business too was largely spared from the deleteUber campaigns.


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