Hill & Knowlton Singapore hires crisis communications, digital heads

Loh Hui Yin has been named head of crisis management, strengthening the agency’s crisis offering. She will retain her role as senior director and help develop Hill & Knowlton’s suite of services for the corporate, finance, and property sectors. 

Adrian Heng has been appointed head of digital and will lead the team in creating digital programmes that focus on creative engagement and brand evolution, as well as integrating digital strategies with traditional approaches. He is concurrently a director of the technology team, overseeing the accounts for various regional clients. 

“Crisis communications is a tricky business and can make or break a company’s reputation.  More and more companies have now acknowledged the need for crisis preparedness and the value of engaging a consultant to help in the mammoth task of responding in an emergency situation,” said Baey Yam Keng, managing director of Hill & Knowlton, adding that crisis communications is not a luxury but a necessary investment.

Heng said, “The era of one way communications where companies push messages to their audiences is over, and digital is well positioned to start and maintain the two-way conversation that the internet generation demands.”