The art work will be displayed at Singapore's largest media wall at the ION Orchard mall. Besides the website, direct mailers and posters in schools and tertiary institutions have also been put out to drum up publicity for the contest.
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Credits:
Project HP Lightropolis
Client Hewlett-Packard
Creative agency Arc Worldwide, Singapore
Creative director Valerie Cheng
Art directors Yeo Yenyen, Alan Leong
Copywriter Isaac Ho
Account servicing Charlene Leong
Exposure Online
Credits:
Project HP Lightropolis
Client Hewlett-Packard
Creative agency Arc Worldwide, Singapore
Creative director Valerie Cheng
Art directors Yeo Yenyen, Alan Leong
Copywriter Isaac Ho
Account servicing Charlene Leong
Exposure Online
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