Apr 18, 2003
HEADLINES: IAG appoints Carat to handle $17m media account
Insurance Australia Group (IAG) has replaced ZenithMedia with Carat as its media agency of record. The brief is worth about US$17 million. IAG group executive sales and marketing director, Karyn Baylis, said: "Our decision was based on their ability to identify opportunities and leverage our portfolio of retail brands."
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