Dec 17, 2009

Harbin | 2010 FIFA World Cup Campaign | China

Anheuser-Busch InBev's Harbin, the official beer for the 2010 FIFA World Cup South Africa in China, and has launched a digital campaign across major Chinese portals.

Harbin | 2010 FIFA World Cup Campaign | China
Digital agency wwwins Consulting Shanghai has developed digital ad placements on Sohu, Sina, MSN, Tudou, Youku and Kaixin among others. All creative executions aim to bring out the patriotic spirit and love for soccer from the Chinese audience.

Rex Wong, vice president of marketing and new products at AB InBev China described the FIFA World Cup as the “pinnacle” of the sporting calendar. He added that through Harbin’s involvement, AB Inbev would look to bring “pride and enjoyment to millions of Chinese fans”.

The Harbin China website also announces a competition in which fans will stand a chance to meet footballing legend Ruud Gullit, the ambassador for Harbin’s 2010 FIFA World Cup campaign. “I love soccer and beer. It is the perfect combination and part of my life. When I played soccer, I always toasted the coolest beer with my team to celebrate our victory,” said Gullit.

Project Harbin 2010 FIFA World Cup Campaign
Client Anheuser-Busch InBev
Creative agency wwwins Consulting, Shanghai
Executive creative directors Peter Shen
Creative director Ciacia Hu
Art director Herry Ye
Copywriters Bat Gu, Cain Peng
Agency producers Ginger Zhao, Jamie Lv, Aben Chen, Jimmy Zhang
Exposure Online

Campaign China

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