Staff Reporters
Jun 5, 2012

Gutenberg Networks enters Asia with DDB Mudra's Maatra

MUMBAI - DDB Mudra Group's pre-media production agency Maatra has joined global integrated production outfit Gutenberg Networks. Maatra will be rebranded Gutenberg Networks India, making it the network's first global centre in Asia.

Gutenberg Networks enters Asia with DDB Mudra's Maatra

Part of the Omnicom group, Gutenberg Networks is a global integrated marketing production organisation with centres in France, UK and the USA. 

“We have a strategic vision of taking Maatra from India and transporting its service offering across Asia-Pacific," said John Zeigler, chairman and CEO DDB Asia-Pacific, India & Japan. "As a combined force, Gutenberg Networks India will be able to build on and will clearly offer benchmark services and value to all clients across the region."
 
Gutenberg Networks India is meant to function as a regional hub, leveraging and expanding on Maatra's client list and providing a growth platform for the organisation in Asia-Pacific, commented Radhakrishnan Swaminathan, who will be heading Gutenberg Networks India and who has been spearheading Maatra as its president. "We already work with a host of clients of the DDB Mudra Group and others. Our multi-location capability allows us to look at delivering pre-media production services across geographies.”
 
Source:
Campaign Asia

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