Omar Oakes
Jan 28, 2019

Google wins deal to deliver cloud-based OpenX exchange

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

Google's Singapore office.

Google has entered into a five-year $110 million deal with OpenX, a programmatic software company,  that will make it the first major online ad exchange to operate without its own server infrastructure.

The deal will allow OpenX to improve its ad exchange in five ways speed, scalability, global reach, future-proofing and people-based marketing.

It is also a significant win for Google, which is far behind Amazon and Microsoft in...

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