Staff Writer
Apr 4, 2018

Gold Coast anticipates 600,000 for Commonwealth Games

Destination Gold Coast has been prepping for the major sporting event since 2011.

An aerial view of the sporting arena.
An aerial view of the sporting arena.

As the Commonwealth Games kicks off in Gold Coast today, the state tourism board braces for over 600,000 visitors to stream in over the next 11 days.

Adding to the figure are 6,600 athletes and team officials from 70 Commonwealth nations and territories who have arrived in the Sunshine State.

Destination Gold Coast has been prepping for the event since 2011, and are collaborating with Tourism Australia to maximise the international tourism-related benefits.

Destination Gold Coast is expecting visitors to capitalise on the state's position as a surfing and beach haven.

“The direct tourism impact of the Games is evident as thousands of media and athletes are complemented by hundreds of thousands of spectators over the next two weeks,” said Destination Gold Coast CEO Martin Winter.

“Many of [them] have been enjoying a personal holiday before their work duties start or are planning to stay on after the games to have a vacation, all of which add to the visitor statistics associated with the Games.”

The Games is expected to attract a worldwide TV audience of more than 1.5 billion.
 

Source:
CEI

Related Articles

Just Published

15 hours ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

15 hours ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

16 hours ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

17 hours ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.