FTChinese.com targets readers with brand study

Editor and publisher of the FT Asia John Ridding said there is an increasing demand for qualitative surveys on brands in China, especially given the brands' increasing role in the global economy. "One of the questions we always come across is how they are perceived, and what are the values associated with the brand, not just the recognition," he said.The survey was rolled out three weeks ago with the soft launch of FTChinese.com. So far, the survey has attracted many thousands of responses. The results will be published following the site's official launch on August 30. See p17