Did you know Fig Newtons rebranded as just 'Newtons' a few years ago and introduced additional non-fig flavours? If not, you're in good company. Which is why the brand worked with Weber Shandwick on this web comedy series that takes place in an office populated by 'Frumans' (humans with fruit heads).
Ad Nut found it more tolerable than it sounds. Although Ad Nut must note that the view numbers on YouTube are extremely low as of this writing.
Campaign US has the details on the campaign, which also has a charitable element.