Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.
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Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
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Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
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EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.
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