Four vie for Lee Hwa business

Singapore-based Lee Hwa Jewellery is evaluating four agencies for its above-the-line business: JWT, Euro RSCG, Publicis and Alchemy, according to senior marketing manager Kean Ng.

The previous incumbent, Y&R, has declined to participate. Ng added that the below-the-line portion would stay split between several agencies due to the demands of the retail market. Earlier this year, Alchemy won the business for Citigems, a brand of parent company Aspial-Lee Hwa.

Meanwhile, the media AOR will remain with ZenithOptimedia.