George Nguyen
Oct 7, 2010

Five things you need to know about marketing in Vietnam

It’s been more than a year since George Nguyen, MD of TBWA Vietnam, moved from New York to Ho Chi Minh City. With some missteps and successes along the way, here are some of the things he has learned.

George Nguyen

1. Second world market doesn’t mean second world production. It may not be NY, London, or Singapore, but the audience here is still craving quality. The quality level of entertainment is high. Film, television, music and digital content from overseas are being consumed as fast as it is being created. And that is what your advertising is competing with. As one friend put it, everyone understands quality and Vietnamese consumers are no exception.

2. Don’t play down...

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