A TVC for Hong Kong Disneyland has scooped the top spot in the latest Adwatch chart as the park prepares to open it doors to the public this month, scoring a 93 per cent recall rate.
The Ogilvy & Mather 'Storytelling' campaign is running on local channels in Hong Kong, China and Taiwan, as well as regional TV stations and the Disney channels. The TVC is part of a larger campaign aiming to evoke a sense of excitement and anticipation ahead of the park's launch on September 12.
"The storyline depicts families and young children from across the region sharing bedtime stories with their loved ones. These stories are about a very special and magical world where elephants fly and a tiny fairy paints beautiful patterns in the night sky," said Jennifer Chua, Hong Kong Disneyland director, strategic marketing.
PCCW's TV-led 'Cruel Ting campaign has scored highly with consumers coming in at sixth place. Backed by celebrities such as singer Hacken Lee and actor Joey Ting, three TVCs address the inferior quality of other providers of fixed line servcies and push PCCW's voice quality, award-winning service centre and value-added services.
Local supermarket rivals ParknShop and Wellcome tied for second place, both scoring 92 per cent recall.
Meanwhile, Procter & Gamble brands kept up a strong chart presence, with SKII coming in seventh, Tempo pocket tissues in ninth, Olay in 16th and Vidal Sassoon in 18th place. Pepsi has also come in at 14th with a TVC handled by JWT. Newcomers to the chart include Watson's Water and Wrigley's Airwaves.
The Ogilvy & Mather 'Storytelling' campaign is running on local channels in Hong Kong, China and Taiwan, as well as regional TV stations and the Disney channels. The TVC is part of a larger campaign aiming to evoke a sense of excitement and anticipation ahead of the park's launch on September 12.
"The storyline depicts families and young children from across the region sharing bedtime stories with their loved ones. These stories are about a very special and magical world where elephants fly and a tiny fairy paints beautiful patterns in the night sky," said Jennifer Chua, Hong Kong Disneyland director, strategic marketing.
PCCW's TV-led 'Cruel Ting campaign has scored highly with consumers coming in at sixth place. Backed by celebrities such as singer Hacken Lee and actor Joey Ting, three TVCs address the inferior quality of other providers of fixed line servcies and push PCCW's voice quality, award-winning service centre and value-added services.
Local supermarket rivals ParknShop and Wellcome tied for second place, both scoring 92 per cent recall.
Meanwhile, Procter & Gamble brands kept up a strong chart presence, with SKII coming in seventh, Tempo pocket tissues in ninth, Olay in 16th and Vidal Sassoon in 18th place. Pepsi has also come in at 14th with a TVC handled by JWT. Newcomers to the chart include Watson's Water and Wrigley's Airwaves.
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