Lauren Arena
Jan 10, 2018

Experiential marketing reaches exhibitions

Create ‘defining moments’ to spark lasting connections.

Heavy hitters... Japan brought sumo wrestling to the show floor at IMEX America 2017

Events are among the oldest business models in history. People have been meeting face-to-face to trade goods and conduct business for thousands of yearsand the model remains relevant because it continually evolves to meet seller and buyer needs.

Today, delegates don’t simply want to consume content and network with industry peers, they want to be inspired, enlightened and leave with meaningful connections.

An experiential core is now required to attract and...

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