The 2001 4As Creative Awards, held at the Hong Kong Convention and
Exhibition Centre, attracted more than 600 advertising professionals and
recognised the industry's creative achievers.
Overall winner BBDO took home the coveted Kam Fan for a Sunday campaign
and a total haul of 33 prizes.
Jeffrey Yu, 4As chairman, requested a moment of silence in respect for
September 11 US tragedy. The evening was hosted by D'Arcy's Marc Lucus,
who dressed appropriately as a headmaster, in line with the event's
theme - Breaking the Rules.
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