Staff Reporters
Mar 19, 2019

EMA winners: Best of Brand Experience

The winning agency created an experience within a 5,000sqm abandoned factory with a troupe of local and international performers.

Grand Prix Porsche Macan launch
Brand Porsche
Agency Jack Morton Worldwide

Porsche wanted to introduce its Macan model to the China market in Shenzen, and agency Jack Morton Worldwide abandoned all constructs of a traditional car launch and focused on bringing the spirit of the Macan to life though an immersive and emotive journey. For one evening, the agency created an experience within a 5,000sqm abandoned factory with a troupe of...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
GainingEdge appoints global head of associations
Premium
5 minutes ago

GainingEdge appoints global head of associations

“Every association is either focussing sharply on issues of disruption right now, or they need to be."

Premium
SITE identifies Asia as region with
Premium
31 minutes ago

SITE identifies Asia as region with "brightest ...

APAC in particular could benefit from the organisation’s recently launched ‘Bangkok Manifesto’.

Premium
Case-study videos and the veneer of amazing achievement
Premium
33 minutes ago

Case-study videos and the veneer of amazing achievement

DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?

Premium
PCMA rolls out data intelligence service
Premium
1 hour ago

PCMA rolls out data intelligence service

Those signed up to the service will pay an initial set-up fee alongside a 12-month rolling licence, with the cost based on the size of the CRM database.