According to the ABC figures, the title is up 68 per cent compared with ten years ago. India registered the most significant growth in Asia-Pacific in the first six months of 2009, with total circulation of 22,993 - a 27 per cent increase in circulation year on year. This is due to an aggressive marketing effort to increase brand awareness and drive traffic to digital content.
Besides India, Vietnam, Australia and New Zealand also recorded growth, though Taiwan recorded the biggest drop in circulation, with an 18.8 per cent decrease. Grace Hahn, circulation and group marketing director Asia-Pacific at The Economist Group, said there was a “conscious focus” to expand marketing efforts to other regions besides the key markets of Australia, India and Hong Kong. But she noted language was a continuous challenge, especially in China.
“In Asia-Pacific, we are finding there is a growing interest and demand for knowledge that is not limited to a niche audience. People across the region who share a curiosity about the world are increasingly engaging with The Economist’s global content,” said Hahn.
On The Economist website, a total of 516,515 of unique visitors are registered according to the January. China accounted for 98,028.
