Ad Nut
Jun 11, 2015

Dwyane Wade, Serena Williams get laughs for Gatorade

From the US: 'Sweat with the best' by TBWA\Chiat\Day LA for Gatorade

Dwyane Wade, Serena Williams get laughs for Gatorade

As reported by Campaign US, this summer, Gatorade is offering 50 youths the opportunity to train with prominent ahtletes in the brand's first under-the-cap promotion. The five spots by TBWA\Chiat\Day LA sport a confident teenager who brags about his imagined athletic prowess before being chided in real life by the athlete in question.

Ad Nut thinks its risky putting athletes in ads because sometimes they're just not good actors. At all. But in this series, Dwyane Wade, Serena Williams, NFL quarterback Peyton Manning (admittedly the veteran of approximately a billion TV commercials) and racer Jimmie Johnson all aquit themselves quite well, coming across as natural and funny.


Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.