Don't lump lower tier markets in China into one big category : GroupM

SHANGHAI - GroupM China's Project Deep Dive (PDD) has found that marketers cannot afford to lump lower tier markets into one big 'catch-all' category as there are lots of opportunities for brands that understand each segment.

by Jin Bo

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now