In just half a year of leading the region, newly appointed APAC CEO Adrian Farouk is already running at full speed. Digitas may not match the scale of McCann or other firms in the group, but its jack-of-all-trades potential is an attractive proposition for senior leaders including Publicis’ chief creative officer (CCO) Natalie Lam. But does its uniquely versatile model dilute or differentiate the brand?
What was Digitas’ overall grade? Our full report with the overall grade—plus scores for business; innovation; DEI and sustainability; creativity and effectiveness; and management—is available only to Campaign members.