Salesforce has merged social-media management platform Buddy Media with social CRM offering Radian6 to form end-to-end offering Marketing Cloud. Michael Lazerow, founder of Buddy Media, has been appointed CMO of Salesforce Marketing Cloud while Ken Mandel, formerly managing director of Buddy Media Asia-Pacific, will retain his title in the new entity. The new offering aims to unify social listening, content, engagement, advertising, workflow, automation and measurement on one platform.
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